Which retail and restaurant brands will be hot for 2024?

July 06, 2023

July 6, 2023

Crittenden Report
By: Linda Frabl

Every month, we reach out to retail industry leaders in order to gain their perspective on the market. This month, we asked: Which retailers/restaurant brands do you predict will be “hot” as we head toward 2024, and why?

Josh Poag, President/CEO, Poag Development Group

Since pre-COVID, we’ve been focused on entertainment, fitness, health, beauty and restaurants. But it seems fashion tenants are coming back. Traditional women’s fashion was killed during COVID because women weren’t dressing up and were instead buying athleisure from places like Lululemon. It began reversing in late 2021 when people started getting out of the house again and going to Christmas parties, for example. Now, in 2023, tenants that we wrote off as dead, such as Chico’s, Ann Taylor, Talbots, J. Jill and White House Black Market, are now coming back strong. Same with men’s fashion brands, like Jos. A. Bank. So, I told my leasing team I’m now open to more fashion tenants.