Atlanta Area Centers Successfully Pilot Drive-In Movie Events

On May 22,  Avenue East Cobb in Marietta, Georgia, screened Everyone’s Hero. The shopping center dedicated a section of the parking lot for 40 cars. Guests preregistered via online service Eventbrite with a donation to Feeding America. Tickets sold out in 24 hours. Before the event, the center emailed attendees to encourage them to preorder dinner and to communicate social distancing expectations. As guests checked in onsite, the center gave them directions to their parking spots, along with menus to all the center’s food-and-beverage tenants.

The event drew 150 guests, and 85 percent of moviegoers ate on site or ordered takeout to the car. Every one of the center’s food-and-beverage tenants saw a spike in sales.

A similar screening a week later at Avenue at Peachtree City in Georgia drew 125 guests and also sold out in 24 hours. Food-and-beverage tenants reported double-digit sales spikes during the event.

Click on the image below to read ICSC’s Article highlighting the event.